Bir ecosystem, which places a strong focus on creating an
inclusive digital environment, has organized a user experience and
digital literacy session for people aged 60 and above as part of
the World Health Organization’s (WHO) “age-friendly” (Hər yaşa
dost) approach.
Around 40 senior citizens from the “YAŞA” Center of the “Üçüncü
Bahar” Public Union took part in the initiative. Participants
explored Bir’s digital services, tested various features, and
shared their feedback and suggestions. Their input will help make
the services more convenient and easier to understand, while also
ensuring that features are presented in a way that better meets the
needs of older users.
The opinions and suggestions shared during the session will be
taken into account in the further development and improvement of
Bir’s products and services. The company also plans to continue
organizing similar meetings with users from different age
groups.
The meeting went beyond evaluating the user experience. To
enhance participants’ digital literacy, a dedicated training
session titled “Security and User Experience in Banking Services”
was also held. Senior citizens received detailed information about
the risks of cyber fraud and the rules for using digital banking
services safely.
It is worth noting that the WHO’s “age-friendly” approach aims
to support people in maintaining and developing their abilities
throughout their lives. The main objective of this approach is to
ensure that services, products, and technologies are accessible,
convenient, and easy to use for people of all ages. Solutions
developed based on these principles enable older people to use
digital services with greater confidence and comfort.
Since 2017, the Bir ecosystem has supported “YAŞA” Centers by
implementing various initiatives aimed at helping senior citizens
maintain a healthy and active lifestyle, as well as participate
actively in community life.
Bir is the first fully integrated banking, payments and
e-commerce ecosystem of the Caucasus, redefining how people and
businesses interact with daily services in Azerbaijan. Launched in
2025 to unite the country’s leading brands, including Birbank,
Birmarket e-commerce platform, Milliön payment terminals, and m10
e-wallet app, the Bir ecosystem reaches over 5 million users.
Through its extensive ecosystem and strategic partnerships with
Trendyol marketplace and BakıKart transportation payment solution,
Bir is building the foundation for Azerbaijan’s first and largest
digital ecosystem for consumers and businesses.
For more information, visit: bir.az
