PASHA Holding continues to support the “Şəhərdən Kəndə” project,
which aims to contribute to the development of agritourism in
Azerbaijan and expand opportunities for farmers operating in the
country’s regions. The social project is implemented by Agrarian
Procurement and Supply OJSC, operating under the Ministry of
Agriculture, with the support of PASHA Holding. It aims to promote
rural tourism, create additional income opportunities for farmers,
and encourage the sale of locally produced goods directly at their
place of production.
Since the project was launched in 2019, 227 farms have been
assessed, 500 farmers and farm representatives have participated in
agritourism training programmes, and repair, improvement and
marketing activities have been carried out at 35 farms.
As part of the project, farmers receive training on the
fundamentals of agritourism, hospitality, marketing and other
relevant areas. Technical and equipment support is also provided to
enhance the tourism potential of participating farms. In addition,
familiarisation tours are organised for representatives of tourism
companies to promote agritourism farms and increase tourist
flows.
In 2026, opening ceremonies were held for the “Balçı Səyavuş”
and “Leynə Co. Sitrus” farms in Lankaran, as well as the “Kandora”
and “Flowerisma” farms in Ismayilli, which received support under
the project in 2025.
The “Şəhərdən Kəndə” project not only contributes to
strengthening farmers’ knowledge and skills, but also enables them
to transform their farms into attractive destinations for tourists
and offer their products directly to consumers. In this way, the
project contributes to strengthening the links between agriculture
and tourism in the regions and expanding local economic
opportunities.
