BAKU, Azerbaijan, October 28. Uzbek fintech
company Click introduced Apple Pay on Oct. 28, allowing customers
to pay on partner websites using eligible Visa and Mastercard cards
linked to Apple Wallet.
According to Click, customers can select Apple Pay at checkout
without manually entering their card details. Transactions are
authenticated through Face ID, Touch ID, or a device passcode,
alongside a unique, one-time security code.
Businesses using Click’s payment integration can enable the
service without establishing a separate technical connection with
Apple. Once activated, Apple Pay becomes available alongside other
payment methods on the company’s payment page.
“We wanted to make enabling Apple Pay as simple as possible for
both users and businesses. Partners do not need to turn the launch
of a new payment method into a separate technical project — Click
takes care of that part,” said Ulugbek Rustamov, CEO and co-founder
of Click.
Apple Pay is Apple’s digital payment service that allows users
to make purchases on compatible devices without entering card
details manually. It uses device authentication and tokenization to
protect payment information.
To use Apple Pay, customers must add a supported card to Apple
Wallet. Card availability depends on the participating bank or card
issuer.
Click serves more than 25 million users in Uzbekistan. In 2024,
the company expanded its platform into a super app, incorporating
payment services alongside insurance, logistics, automotive
services, and philanthropy. In January 2026, it launched Cleo, an
artificial intelligence-powered assistant.
